VINCENT BRASESCO

Brand President | Breguet, USA & Canada

Vincent Brasesco is, first and foremost, an enthusiast and dedicated collector, with a lifelong passion for watches. Drawn to the stories and provenance behind each timepiece, he has cultivated a deep and nuanced expertise in wristwatches. He joins Breguet as Brand President for North America, bringing with him a wealth of experience across the watch and media industries. Prior to Breguet, Vincent was the Vice President & Director of Digital Strategy for Sotheby’s Watches, and previously as CFO & COO of Analog/Shift, where he played a key role in negotiating and managing the company’s successful sale to the Watches of Switzerland Group in 2020. Earlier in his career, he worked in hedge funds and asset management, building a strong financial foundation that continues to inform his leadership today. An active and respected member of the global collecting community, Vincent is often found connecting with fellow enthusiasts or pursuing his other passion—vintage cars. As an Academy Member of the Grand Prix d’Horlogerie de Genève (GPHG), Vincent is a passionate advocate for the power of watches to foster connection and bring people together across cultures and continents.