LUKA NOVAK

Chief Development Officer | Museum of Illusions

Luka Novak is the Chief Development Officer at the Museum of Illusions, where he has led the brand’s global expansion for the past decade. A development and real estate professional specializing in franchised and corporate-owned entertainment venues, he oversees development, project management, and architecture and design. Novak has delivered projects across the U.S., Europe, the Middle East, and Australia, driving strategic international growth.


Building Destinations: The Power of the Experience Economy

SACHSE RETAIL SUMMIT 2026